Learn By Example: Effective Online and Offline Marketing – Starbucks

Have you heard of Starbucks? Of course, you have. Everyone has heard of Starbucks. You've probably seen the Unicorn Latte on your Instagram feed (I enjoyed reading the stories of how gross it actually tasted)! You may just rely on that familiar green sign to direct your bleary eyes toward a hot cup of Pike … Continue reading Learn By Example: Effective Online and Offline Marketing – Starbucks

Networking: Why and How To Network, Even As An Introvert

The internet is making the world a smaller place. It’s very easy to think that networking can be done through social media and only social media. Even with the people you meet on social media, however, you should still meet in person. You need to get out from behind your computer and meet people. Today … Continue reading Networking: Why and How To Network, Even As An Introvert

When Do You Need a Business Consultant or Business Coach?

Just because you’re in the wedding industry, you may think you don't need someone to consult with. You, after all, are the one that couples planning a wedding consult with! How could a business consultant or coach help you? It seems like a funny thing to think about, but even the most amazing of wedding … Continue reading When Do You Need a Business Consultant or Business Coach?

11 Business Building Books to Read – No Matter What Industry You’re In

Did you know a company's CEO, on average, reads just over 60 books a year? Even when they're not working, they're business building by learning. As an entrepreneur in any industry, it's important to stay on top of current events. It's also important to learn from those who have paved the way for you to … Continue reading 11 Business Building Books to Read – No Matter What Industry You’re In

3 Things Your Wedding Industry Business Plan Must Have

Businesses of every type (including wedding planners, florists, photographers, etc.) need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Here are three ways every business can benefit from a business plan. A Business Plan Must Establish Your Focus When you create a … Continue reading 3 Things Your Wedding Industry Business Plan Must Have