Whether you’re in the first month of building your wedding business or the fiftieth, you have invariably ended up on the mailing list of someone who is KILLIN’ IT as a new entrepreneur. They’re making it sound like pulling in 50k in a month is a walk in the park. They had a 5-, 6-, 7- or even 8-figure launch. They’re making it look easy to run a business, be a parent and be totally present for every moment.
At least…they’re saying that they are.
Whether what they’re saying is true or not doesn’t change how it makes you feel.
Reading those case studies, emails and blog posts can make you feel like you’re not working hard enough.
Like you’re not hustling enough.
Like you’re not successful enough.
Like you’re not good enough.
It’s time to let go of those feelings. They’re not serving you or bringing you peace. They’re not driving your business forward, they’re just dragging you down.
This isn’t an article about how to feel better with positive thoughts and affirmations, though. I’ll leave that for someone else to handle. This is an article about actionable ways you can move the needle right now.
Promote Your Wedding Business Website Content Effectively
If you publish an amazing blog post and no one sees it, does it make a sound? I can’t answer that terrible joke, but I can tell you this: if no one sees it, it can’t make an impact. Here are a few simple but effective ways to get it seen:
- Email it to your mailing list.
- Publish it to your LinkedIn account.
- Post it to relevant Facebook groups.
- Share it on Google+ groups.
- Post to your own Facebook wall.
- Ask your readers to share with friends.
- Answer relevant questions on Quora and link it.
Making time for these things is important. Make sure to add tasks for promoting your wedding business to your 139 daily planning list. If you haven’t read about using the 139 Productivity Method in your wedding business, check the article out here.
Optimize Your Wedding Business Website Images
This suggestion is one that I see posted about often but rarely do I see the advice followed. To make it clear: images are the new words. People want to see pictures, they don’t want to read (much).
You must capture their interest with your images, but it’s not just about the pretty colors or styled shoots.
Pinterest isn’t just a place to keep your recipes and craft ideas – it’s a search engine. When it comes to weddings, it’s one of the top places a bride begins her search.
Your images don’t just need to be on Pinterest, they need to be optimized on your website so that people find them in a Google search and pin them to Pinterest. Here is a short list of ways to optimize your website images:
Image File Name
The Image File Name should include the title of the service or product, the location, and 3-5 keywords. Get into the habit of naming your images in the same way for consistency.
The Image Title should be easy to read and contain the same information as above.
Example: “Bridal Exclusives in Portland, OR: elegant beaded satin wedding gown with princess seams available in champagne or ivory.”
Image Alt Text
The Image Alt Text should be similar, but not identical to, the title. It’s what is displayed if the image doesn’t load for any reason, and it can be read by search engines. In fact, it’s the main thing that the search engine bots read to know what is in the photograph.
Example: “Elegant beaded satin wedding gown, princess seams, Bridal Exclusives, Portland, OR, champagne, ivory.”
You can get a little more creative with the Image Description, using more imagery and descriptive terms.
Example: “Bridal Exclusives in Portland, OR offers this elegant, beaded satin wedding dress featuring flattering princess seams. It’s available in both champagne and ivory.”
Lastly, the Image Caption is one of the most-read bits of information on your blog post or article (other than the title). Make sure it includes a description like above, as well as the blog post title and the SEO keyword phrase you’ve selected for the post.
Get Your Wedding Business Active on Social Media
You may already have a presence on the major social media websites. You probably have a Facebook Fan Page, a Pinterest profile, an Instagram feed, and a Twitter account. Have you honestly kept up with all of them? If not, that’s fine, because it’s hard to spread your attention so thin.
If you can’t afford a full-time assistant to manage your social media feeds, choose one and focus on it. Build it up so that it’s a lead referral machine. Maintain an active presence and connect with your followers there.
Find a platform that lets you schedule as much as possible, so that you can create a system to manage your activity. I highly recommend Hootsuite, because I enjoy being able to batch upload some posts that are informative and leave the personal interaction to do on my phone.
Stay consistent with what you’re posting. I like using Canva to create my images because you can set brand images and fonts to use quickly. I’ve created a few basic image styles I like to use, and I build on them for each style of post I do.
Socially Connect with Other Businesses You Like
When you’re posting on your blog or on social media and you can mention other professionals or businesses, do it! Don’t just mention them for the sake of mentioning them, though. Only do it if you can be wholly genuine.
If you enjoyed the services or products of a company or person, share that experience with your followers. A rising tide lifts all boats, right?
When you mention a company or person on social media, tag them. If you mention them on your website or in a blog post, let them know. Take the time to send them an email with a link to your site. Tell them why you decided to include it, and let them know that you would love if they would share it with their readers. You don’t get what you don’t ask for, and people love having their great work called out!
Join Other Wedding Professionals in Person
Speaking of a rising tide lifting all boats, have you connected with your local wedding professional community? Find a professional group where you can meet and get to know other wedding industry pros.
You can find your group in many ways, but a great place to start is checking out Meetup.com. Or google “wedding professional groups in ____” (you should fill in that blank with your city or region).
Put faces with names, pass out your business card and start making real connections, building real relationships. It’s always easier to give a referral to someone you know, like and trust. Allow other professionals to get to know, like and trust YOU. I didn’t have one in my area, so I created a Portland Wedding Professionals Meetup Group.
Meeting face to face can amplify your business like nothing else will. Get out there!
Do an Instagram Brand Audit
If you’re not already on Instagram, you should be! If you want to see some real engagement from your followers – and find new followers – this is the best way to connect with them.
You can view my free class on Skillshare by clicking here. It walks you through an honest audit of your Instagram account and feed. Here’s a brief overview:
- Why you should do an Instagram Brand Audit
- Set Your Expectations for Your Instagram Account
- Your Profile – Picture, Name, and Bio
- Your Images – Image Choices, Message, Copy, and Hashtags
- Your Relationships and Connections
- Your Posting Times
- Your Feed Plan
That link will also get you two free months of Skillshare if you want to try other business building courses, as well.
Be a Guest Blogger for Another Website
Make a list of the sites you know your audience is also frequenting. If you’ve done an Ideal Client Profile or Avatar, you already have this information.
Find the contact information for the editor of the website, and follow them on social media. Retweet or repost some of their best content – and reply to their accounts letting them know you enjoyed it!
Review their blog posts and start making a list of the kinds of stories you think they like and appreciate. Create a pitch list of articles you’d like to write and include titles that are impossible to ignore.
Next, reach out and get in touch with them via email. Start with lots of love for what they do and focus on. Then create your pitch. Offer yourself as a potential guest contributor and let them know at least three ways you think their readers would benefit from your post. Share your ideas for articles, including the awesome titles, and why you think they would work.
Follow up your email in a week – if you don’t hear back from them. Reply back to your original email: “I know life gets busy – I completely understand! Just making sure you didn’t miss this!”
If you don’t hear back in two weeks, send one additional, polite follow up. Then, move on to the next person on the list!
What will you focus on for the next week?
I hope that you found something on this list of 7 Ways to Move the Needle Right Now that sparked your interest. I want to inspire you to act on at least one of these ideas today. Leave a comment below with the idea you’re going to focus on for the next week. It’ll help you stay accountable, and I’d love to cheer you on! Don’t forget to join the close-knit group on Facebook to connect with other professionals like you.
While building your business, it can be difficult to see when you’re succeeding in small ways. Take the time to review your expectations of what you want to do and when you want to accomplish it.
Above all, be patient. You ARE successful because you’re working hard toward success.